Vance did not say when the ESRB in-game purchases label will begin appearing on physical game boxes.
(Thanks, GamesIndustry.biz!) The ESRB’s in-game purchases label will be like the “Online Interactions Not Rated by the ESRB” note on boxes with online multiplayer.
If a game has any sort of add-on or subscription, it will carry this in-game purchases label.
Vance noted that the ESRB will not take action regarding whether or not companies should report loot box drop rates at this time.