YouTube data shows that yes, game betas can also be great marketing tools

There’s something notable about YouTube’s rundown of the top ten “trending” games on its platform last month: four of them aren’t even out yet.

However, it probably works best if either your studio or the game you’re working on is tied to a high-profile franchise.

We also saw this back in January, when a beta test for Plants vs. Zombies: Garden Warfare 2 jumpstarted interest in the game and drove it to the top of YouTube’s “trending” chart for the month.