Activision Blizzard and Google have inked a new partnership that both names Google Cloud the ‘preferred provider’ for Activision Blizzard’s many online games and hands exclusive esports league streaming rights over to Google’s YouTube Gaming.
Specifically, “[players] will also have optimal personalized interactions, as Activision Blizzard can tap into Google Cloud’s AI tools to offer curated recommendations for in-game offers and differentiated gaming experiences.“ On the YouTube Gaming side of the deal, landing exclusive streaming rights (China excluded) for the Overwatch League, Call of Duty League, and Hearthstone esports events, among others, marks the platform’s continued push into the streaming space.
Now, YouTube Gaming has a similar arrangement in place for all of Activision Blizzard’s esports events, though a though the cost of doing so wasn’t attached to today’s announcement.
The deal marks a significant partnership in both fields, as signing on with a major industry presence like Activision Blizzard aims to help Google highlight its assorted services as game development tools.