But while sales of Ubisoft NFTs haven’t exactly been great, Pouard insists that gamers just don’t understand.
This new service offers limited-edition cosmetic items in Ubisoft games, that can then be resold via third-party marketplaces for cryptocurrency.
Despite downplaying NFTs environmental impact, Pouard previously stated that Ubisoft could reconsider its position if energy consumption issues aren’t solved.
Ubisoft’s new NFT service hasn’t gone down well ever since it was revealed, but execs say that gamers just don’t get it.