Microsoft is reportedly looking into letting advertisers insert ads into free-to-play Xbox games.
As such, Microsoft reportedly has no immediate plans to let advertisers use its data collected from Bing and other sites and software in order to target Xbox players.
Microsoft reportedly also has some concerns about the potential backlash this initiative from consumers could look like, as console players aren’t accustomed to seeing in-game ads, unlike mobile players.
Microsoft reportedly wants to provide game developers the opportunity to make more money from their free-to-play games.