Mobile developers boycott Unity ads in pricing change protest

Several major mobile studios are turning off ad monetization Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for their games.

However, Unity is offering “qualifying customers” credit toward the runtime fee should they implement Unity Gaming Services or Unity LevelPay, which supports mobile ads in games.

They’ll turn these services back on when Unity reviews and reverses its new policy, which has developers across the entire industry upset.