EA has teams looking at "thoughtful implementations" of ads "inside its game experiences"

“We’ll be very thoughtful as we move into that, but we have teams internally in the company right now looking at how do we do very thoughtful implementations inside of our game experiences,” Wilson added.

EA CEO Andrew Wilson has revealed plans to “harness the power” of its game communities and use advertising as a “meaningful driver of growth” for the company.

“And we have looked over the course of our history to be very thoughtful about advertising in the context of our play experiences.