EA’s college football video game returns in July after an 11-year hiatus

This is the first time that active college athletes will grace the cover of an EA Sports game, EA said in a news release.

Shortly afterward, the NCAA announced an interim NIL policy, opening the floodgates for collegiate athletes to be able to sign endorsement deals with companies such as EA. While EA’s video game franchise no longer carries the NCAA name — the publisher rebranded it to EA Sports College Football when it announced the series’ return in 2021 — it appears that College Football 25 will include all the pomp and pageantry from college football, and the authenticity that people were accustomed to.

(Edwards, Ewers, and Hunter have each published sponsored Instagram posts in partnership with the official EA Sports College Football account.)