Here's the massive cost of a Summer Game Fest trailer

Tonight’s Summer Game Fest showcase marks the beginning of a weekend of announcements, filling the typical June slot the now-dead E3 used to fill.

Still, Summer Game Fest has spawned a number of other showcases geared specifically towards indie games and minorities.

One industry insider told Esquire, as part of a report on Summer Game Fest, “Geoff’s a black hole of information”.