Part of Square Enix’s ad campaign for FFXIV Dawntrail involved the “Turalism” internal campaign, but now the company revealed Cat Cosplay is also involved.
This FFXIV Dawntrail ad also isn’t the only time Square Enix involved animal cosplay to promote a Final Fantasy game.
It includes a mixture of Viper gameplay footage from FFXIV Dawntrail, as well as a video of the cat wearing the matching WOL cosplay.
To celebrate the official launch, the company commissioned a video of a cat dressed as a Viper Warrior of Light.