With the demise of Infinity, Bright sees opportunity for other major publishers’ toys-to-life games to pick up the slack.
And mere months ago, one analyst estimated Disney had sold over $200 million in Disney Infinity Star Wars games and toys the previous fall.
For example, Disney Infinity and Skylanders share a model that requires constant, expensive game development to support the sale of toys.
“We are making a phenomenal Skylanders game in 2016 that’s being led by Toys For Bob, the development studio that pioneered the toys-to-life category.
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