With brand deals for the 2010 cult classic Alan Wake long since expired, the title’s upcoming remaster will not feature its predecessor’s iconic product placements when it launches on October 5.
With brand deals having since expired for the title, a PR representative for Alan Wake Remastered confirmed that the remaster will be replacing its partnership-sponsored advertisements with generic in-universe branding.
Aside from its otherworldly tone and cult classic status, the original release of Alan Wake also became known (less lovingly) for its high number of brand deals.
Product placement in the psychological thriller managed to creep its way into everything from background environment models to the title’s core gameplay elements.