As to that, Bandai Namco says the balloon is an homage to “Japan’s manga culture that has become so popular everywhere.”
Publisher says it ‘reflects our new Purpose,’ yes, with a capital P Bandai Namco is messing with its branding again.
So, anyway, it’s now Bandai Namco inside a word balloon, taking effect in April 2022.
And Bandai Namco is a big stakeholder in that culture, with Dragon Ball, Gundam, Naruto, and several other anime and manga franchises in its stable.
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