Take-Two boss Strauss Zelnick has an upbeat outlook on this year’s Borderlands film, and said that the “disappointing” movie hasn’t hurt the Borderlands video game series.
Alas, for poor ol’ Borderlands, this year’s Cate Blanchett-fronted film was instead branded a “disaster” and “huge misfire” by viewers.
“Even though the film was disappointing, it actually benefited our catalogue sales,” he continued.
That’s not to say Take-Two is now going to go all in on film and television adaptations for its various IPs.