However, Bruzzo continued by saying he can’t see monetized loot boxes changing, due to their apparent importance in providing the funding to continue developing FIFA games year-round.
When Belgium banned loot boxes, EA simply stopped selling its premium FIFA Points currency in the region, meaning FUT packs could only be earned by grinding in-game.
An EA executive has said that can’t see FIFA’s approach to monetisation in its lucrative Ultimate Team mode changing, even amid law changes that could see loot boxes classed as gambling.
I think players are clearly responding to the fun that they’re having with ongoing content being distributed in the game.
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