The sponsorship deal, which Marca reports will cost EA €30m euros a year, will include “title-naming rights for all La Liga competitions” and a “complete rebrand of La Liga with EA Sports including all logos, graphics, fonts and other visual elements”.
La Liga, Spain’s top football division, has entered “a one of a kind, multi-year partnership” with EA Sports.
EA’s sponsorship of La Liga will begin in the 2023/24 season, with more information coming in the next few months.
A statement from La Liga also details the league’s interest in technology and grassroot initiatives with EA to “truly immerse fans into the world of football” both in reality and virtually.