DICE’s initial pitch to take Battlefield back to World War 1 was initially “absolutely rejected” by EA Studios boss, Patrick Söderlund.
The Battlefield 1 launch trailer has since garnered over 31 million views – the most views for any EA trailer – and is the most-liked trailer on YouTube.
“When the team presented to me the idea of World War 1 I absolutely rejected it.
“It wasn’t the most obvious choice,” Söderlund said at the EA Investor Day briefings yesterday.