EA Reveals New Technology Research Team SEED; Wants to “Blur the Line Between Reality and the Virtual World”

With big franchises like Battlefield, Star Wars: Battlefront, Need for Speed, and more, EA has mastered making the biggest gaming experiences in the industry, but is also turning its attention to developing its technology and pushing forward the capabilities of gaming with a new initiative called “SEED.” During EA’s press conference at EA Play 2017, EA highlighted its new “SEED” initiative, which stands for “Search for Extraordinary Experiences Division.”

Specifically, EA expressed that the division will be a “small, stealthy” team devoted to pushing forward the company’s interactive experiences with “innovative platform technology.”

The new division within EA will be focused specifically on the technical and graphical capabilities of its games, with an emphasis on “changing the way we play.”