We wanted each version of DDTank Mobile to be meaningful to each country’s particular culture.
The DDTank Brasil Facebook page has 17,000 likes — 38% of which that wouldn’t exist if we hadn’t localized the language.
The DDTank Brasil page gets about 50% more engagement than the DDTank Mobile page, despite only having 38% of the followers.
The biggest challenge when converting DDTank to mobile was keeping the same “feel” as the web version.
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