Experimenting with mobile: Lessons about dev, marketing learned on a test project

It ended taking about 7 months, which may be a bit long for a project of that size, but it’s acceptable.

The bad side is that we tried to offer a free-to-play, ad-monetized experience to players, without any marketing knowledge of the thing.

The game has nothing to become viral, so it literally has 0 way to gain organic growth.