Facebook will soon begin testing in-headset VR advertisements in a small number of video games.
Following its initial test, the company intends to incorporate feedback from developers and users before making in-headset ads more broadly available.
Facebook said in-headset adverts could be one way for developers to generate additional revenue, and is part of its long-term plan to ensure Oculus can become a self-sustaining VR platform.
For more information on the advertising experiment, check out the Facebook blog.
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