Part of Square Enix’s ad campaign for FFXIV Dawntrail involved the “Turalism” internal campaign, but now the company revealed Cat Cosplay is also involved.
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This FFXIV Dawntrail ad also isn’t the only time Square Enix involved animal cosplay to promote a Final Fantasy game.
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It includes a mixture of Viper gameplay footage from FFXIV Dawntrail, as well as a video of the cat wearing the matching WOL cosplay.
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To celebrate the official launch, the company commissioned a video of a cat dressed as a Viper Warrior of Light.