So, it turns out localization is a really important part of game discovery, since it opens up so many new potential markets for your PC/console games.
Try to get localization into your discovery story as early as possible: don’t just jam in localizations and tick the Steam page boxes at the last minute!
How does localization and discovery interact?
Translate your Steam pages for launch, and even make translated versions of your Steam demos/Next Fest showcases for maximum reach.