Genda announced that it has renamed Genda Sega Entertainment to Genda GiGO Entertainment after acquiring 100 percent of the company shares.
For example, Genda had to retain Sega’s name on arcade centers and the Genda Sega Entertainment company.
It also revealed plans to rename all existing Sega arcade centers to GiGO as well.
When Genda opened a new arcade facility nearby in October 2021, the company simply named it Sega Ikebukuro.
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