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Genshin Impact Developer Announces HoYoVerse Brand

  • Genshin Impact and Honkai Impact developer miHoYo announced the creation of a new brand, HoYoVerse.

  • This includes the creation of an “immersive, virtual world” experience through its titles like Genshin Impact and other entertainment services.

  • In September 2021, it was reported that the Genshin Impact version 2.1 update made over $151 million for miHoYo.

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