According to a report published on App Annie (via Gamasutra), games featured on the App Store “experienced the most lift with a median 140% increase, with South Korea’s Games downloads rising by a staggering 500%.”
A select few get handpicked by Apple to occupy primo real estate on the front page of the storefront.
After gathering data, representatives from App Annie talked to developers to transmute all those big numbers into firsthand accounts of how being featured affected their business.
Getting top bidding in a particular category of games can boost downloads as well.