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KFC App Downloads Explode in Japan Due to Genshin Impact, Umamusume

  • More people in Japan have been downloading the KFC app this year than in the previous three years, likely as a result of the Genshin Impact and Umamusume: Pretty Derby collaborations.

  • Between August and October 2024, KFC in Japan had collaboration campaigns with Umamusume: Pretty Derby and Genshin Impact.

  • In particular, October 2, 2024 (the day that the Genshin Impact collaboration started) saw the highest number of people downloading the KFC app in these past three years.

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