Koch Media, which owns video game publishers such as Deep Silver and developers such as War Horse, has rebranded itself as Plaion (pronounced ‘Play On’).
Ian recently had a hands-on preview with the game, remarking that it is “just as ridiculous as previous games” in the series.
Kundratitz stressed to GamesIndustry.biz that, even with this rebranding – which also sees a new company logo – Plaion will very much remain “first and foremost a games company”.
As well as this, the CEO acknowledged that some people had trouble pronouncing Koch.