The new division is an extension of the game development initiatives overseen by the Shueisha Game Creators CAMP.
It seems the company does not want to stop there, as Shueisha has officially announced that they will be dipping their toes in game publishing, with the introduction of Shueisha Games.
Anyone who reads or follows manga would recognize the name Shueisha very quickly.
After all, the brand is known for publishing and overseeing big manga/anime media franchises such as Dragon Ball, One Piece, Naruto, and many more.