Via Variety, we’ve learned that the movie will be developed by Mattel Films with Sony Pictures and Escape Artists.
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It appears it’s all just the tip of the iceberg, as we’re now looking at new projects as head-scratching as a View-Master flick.
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Will it pay off just because folks enjoyed the admittedly refreshing Barbie movie directed and co-written by a good filmmaker?
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Mattel wasn’t lying when it said tons of toy properties would be getting the movie treatment following Barbie’s success, as it’s just been announced that View-Master is next in line.