Microsoft says it will soon allow third-party storefront apps, including those of Amazon and Epic Games, to be discoverable via is Windows store.
Microsoft’s decision to open its store to third-party store apps follows a similar move by Epic Games earlier this year, when it announced that itch.io would be accessible via its own store front – an announcement made, almost certainly not coincidentally, around the same time it was arguing an antitrust case against Apple in court.
“Just like any other app,” Microsoft writes in a post announcing the new measures, “third-party storefront apps will have a product detail page that can be found via search or by browsing – so that users can easily find and install it with the same confidence as any other app in the Microsoft Store on Windows.”
Hopefully we’ll see other stores beyond Epic and Amazon take advantage of these new opportunities soon.