Microsoft proud of Xbox One X price

In an interview following the Xbox E3 press conference Sunday night, Aaron Greenberg, head of Xbox games marketing, joined Geoff Keighley on is Live at E3 show to discuss the new iteration of the Xbox One console.

The $499 price point for the Xbox One X may have taken some of the wind out of the sails of Xbox fans when it was announced at E3, but Microsoft says it’s “proud of the pricing.”

The Xbox One X hits Nov. 7 for $499 and will include support for enhanced visuals such as 4K and HDR video.