Mobile esports platform Skillz has acquired machine learning marketing company Aarki for $150 million in cash and shares.
Aarki, meanwhile, operates a technology-driven marketing platform that uses machine learning to “help brands grow and re-engage their mobile users.”
Skillz uses patented technology to host casual esports tournaments for millions of mobile players, and works with developers to enable social competition in their games.
Skillz chief exec Andrew Paradise said the deal will let the company access Aarki’s technology to “create an unrivaled value proposition” for game developers eager to connect with players.
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