The rule prevents companies from building or comissioning mods or servers dedicated to their product or TV show, says that politicians can’t promote their platform in-game, and that companies can’t offer Minecraft gameplay on large-screen TVs, and that companies can’t pay to have trailers created for their products using video of Minecraft.
The days of using Minecraft to overtly promote your product are finished, it seems.
Hill attributes the rule change to Minecraft’s skyrocketing growth and the increased number of companies who see Minecraft’s players as an audience to market products to.
Under the new rule, “corporations, businesses, advertising agencies, non-profits, governments, and other entities MAY NOT use Minecraft gameplay to promote or market unrelated brands, products, campaigns, or services.”