The streaming service will add an ad-supported tier at lower prices in early 2023 In an effort to attract new subscribers after numbers began plummeting in early 2022, Netflix is finally gearing up to launch a lower-priced, ad-supported service tier.
In the company’s quarterly shareholder report, Netflix announced that it intends to launch its ad-supported tier in “the early part of 2023.”
Netflix’s new ad-supported tier will be one tactic as the the company attempts to reverse its spiraling viewership.
The new ad-supported plan is meant to complement the company’s existing paid subscription tiers, which will remain ad-free.