New insights into the spending patterns of whales

In the best F2P games, these ‘whales’ can spend $1,000s, but even modest F2P games will likely have players spending well over $100.

Across all in-app purchases made by whales, the typical transaction size is $20, i.e. whales are, on average, purchasing modest bundles.

How to find and manage whales is the holy grail of F2P monetization, and to do this, you need to understand their spending behavior.