We want to be free from the AAA machine and make games focused on the experience, not around monetization.
And we were told there was no future for developers like us: too big to be indie, too small to be truly AAA.
Our goal was to find a space between indie and AAA and to reclaim our creative independence.
The team behind Hellblade on its goal to make more games like Hellblade One of the bigger surprises in Microsoft’s E3 press conference wasn’t about a new game, but a new game studio.