Bartel also praised Activision Blizzard’s move to allow physical sales of Overwatch before the actual midnight launch of the game, calling it a “very progressive move.”
During GameStop’s quarterly financial conference call Chief Operating Officer Tony Bartel mentioned that Overwatch has been doing very well sales-wise at the prominent retailer.
This allowed GameStop to have two full days before the servers lit up to actually sell the game.
He also mentioned that doing the opposite and pushing a digital preference hurts the customers and can result in lower sales and reservations.