And the last thing I’ll say on this is, the fact that Pokémon Go is a product rooted in the real world as an augmented reality game means there’s always real world things we need to adapt to and evolve with.
Pokémon Go is five years old and, even despite everything in the last 18 months, it is still fantastically popular.
That’s feature agnostic and the lens that we put on, anytime we’re developing a different event or experience or feature.
Is this going to get players out into the real world more, discovering new places in their neighbourhood or even travelling to new places to discover things?