Women in Games, Unreal Engine’s Education Team, game studio Toya, and toiletry brand Dove have partnered to create “a series of actions to increase diversity and representation of female characters in games, alongside supporting young girls with self-esteem education across the virtual world”.
“As activists, Women in Games has a key objective to support women and young girls in the games industry, and those who play games, so we are delighted to see Dove and allies in the games industry tackle this.”
35 per cent of young girls also reported that their “self-esteen is negatively impacted after seeing a lack of diversity in characters and avatars”.
“The representation of women in gaming platforms, products and services has long been an issue,” explains Marie-Claire Isaaman, CEO, Women in Games.