Study shows virtual reality has appeal among U.S. game enthusiasts

While general consumers are more likely to purchase the Samsung Gear VR, gamers seem to be more interested in the Sony PlayStation VR.

The demographic on interested parties for future VR/AR shows more male interest at 69 percent, with 44 percent of consumers interested being Millennials.

Judging by the graphs, it’s clear that the average consumer outside the label of “gamer” (which is defined as consumers who play video games on at least one gaming-capable device) show interest in VR technology, with the Samsung Gear VR taking the most recognition.