Take-Two CEO Strauss Zelnick has revealed he thinks gamers are “ready” for $70/£65 video games.
2K came under fire from NBA 2K21 players for adding unskippable in-game adverts at the end of last year.
“We’re an entertainment company, we’re here to captivate and engage consumers, and if we do that then monetisation follows.”
In the end, 2K was forced to issue a statement suggesting their placement was a mistake.
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