It’s easy to get caught up in thinking everyone understands your game because we’re surrounded by game developers and like minded game enthusiasts.
I bring this up because whatever marketing activity I’m doing, I’ll keep in mind where the marketing activity I’m doing fits in.
Any time, resources, networking, or abilities spent on promoting your game counts as money being spent on marketing.
It’s my full time job to do the community, PR, events, marketing, social, etc. Tanya, our captain, helps out with marketing and any key decisions.
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