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The challenge of creating a brand new brand in fantasy MMO Crowfall

  • This is the process we followed when creating the brand and identity for Crowfall, an upcoming fantasy MMO currently in development by ArtCraft Entertainment.

  • We spent a lot of time and energy on creating a global network of Crowfall shops online to sell apparel featuring the Crowfall logo.

  • Identification – The logo must have some element, whether font, graphic or color that makes it memorable enough to stand out.

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