According to a recent study by SuperData Research, Twitch is now more popular than premium video services like HBO and Netflix.
Throughout 2016, Twitch clocked in at 185 million viewers, compared to HBO’s 130 million subscribers and Netflix’s 93 million subscribers. It doesn’t look like this trend is going to change in 2017 either, as SuperData estimates that Twitch will have 212 million viewers by the year’s end.
Music streaming service Spotify, ESPN subscribers, and Pandora users all ranked lower than Twitch as well, and Hulu struggled the most with only 12 million subscribers.
To be fair, SuperData is comparing the amount of viewers on Twitch, which is a free, ad-based streaming service, to the amount of subscribers for HBO and Netflix, which are paid, premium services.