New Nintendo teaser is ‘inappropriate for some users’ A new teaser trailer for something called Emio is already one of the strangest things Nintendo has ever done.
The only other thing to appear in the video, outside of the creepy, trenchcoated man, is the kanji 笑み男, meaning emio, or “smiling man.”
On Wednesday, the family-friendly game maker posted a 15-second teaser that centers on a spooky mystery man wearing a smiling paper bag mask.
Nintendo fans are puzzled about what Emio is, with some joking that it’s edgy viral marketing for the Switch 2 or speculating that it’s a first-party Nintendo horror game.
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Emio – The Smiling Man: Famicom Detective Club Teaser - Nintendo Switch