“Doing so may enhance a level of enjoyment by the player for the game-related purchase, which may encourage future purchases.
Importantly, Activision hasn’t used this system in the two years since applying for a patent.
This discrepancy is intended to encourage the lesser players to then purchase those items in an effort to stand a better chance alongside their teammates.
While there are reasons to worry about Activision’s patent and what it could portend for the near future of paid, in-game content, it’s also important to keep in mind that a patent is just that: a patent.