An intent-to-use trademark application can be filed more than three years before your game’s actual release date and gives you full trademark protection over the game title from the day you file the application.
By showing the world your game title in a crowdfunding campaign without any trademark protection, you are seriously risking ownership of the game name and the brand’s IP.
They easily file a trademark application for the game title on an intent-to-use basis.
Bad actors, also known as trademark squatters, see that your Kickstarter campaign has raised millions of dollars and that you have not yet filed a trademark application.