Head of Xbox Phil Spencer recently claimed that Xbox uses player engagement as a metric of platform growth rather than the number of sales or purchases.
According to Phil Spencer, “The number one metric that we can look at to see if our business is actually growing is, are people playing more on the platform?”
During IGN’s recent Unlocked interview, transcribed by Pure Xbox, Phil Spencer gave some valuable insights regarding Xbox’s growth over the last two decades, and what he aspires for the platform moving forward.
The number one sign that our platform is healthy and growing is actually engagement on the platform from players, and that is what Xbox Game Pass is growing.