Speaking to Gamespot at the Brazil Game Show, Xbox boss Phil Spencer admitted this himself, stating that the Xbox One S would be the mass market mover for Microsoft this generation, not the One X. “Xbox One S will be the market leader for us.
The Xbox One X, much like the Elite controller, will be for a subset of users who want the very best they can get- but that subset is, by definition, not everyone.
While the Xbox One X has strong pre-order numbers thanks to early adopter enthusiasm, it is hugely unlikely sales of the device can keep up with a mass market product like the PS4 or Nintendo Switch.
It’s like when we built the Xbox One Elite controller, we didn’t try to say to everybody, ‘If you need an extra controller, go buy the Elite controller.’